Click Tease: Weekly Digest of Branding, Marketing & Content that Converts
Hot takes, fresh insights, and strategies that actually work — served weekly.
Click Tease is your unfiltered, real-time digest of what’s trending in personal branding, content creation, and marketing for coaches, creatives, and online service providers. Co-hosted by branding strategist Michelle Pualani and digital agency founder Joanna Newton, this show breaks down the latest tools, viral trends, creator moments, algorithm updates, and everything that’s making waves right now.
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Click Tease: Weekly Digest of Branding, Marketing & Content that Converts
How to Monetize Your Obscure Passion: $13k Luxury Retreats to France with Beeta Hashempour
In today's discussion, Joanna interviews Beeta Hashempour, the owner of a digital lifestyle brand and the embodiment of a Francophile. Starting with a simple love for everything French, Beeta tells the story of her journey from a college student visiting France for the first time to the launch of her successful blog that made a surprising impact. Despite initial doubts about turning her passion into a business, she discovered an engaged audience who shared her enthusiasm for France. Over time, she learned crucial lessons about valuation, investing in her business, monetizing wisely, and her offerings evolved with her audience's demands. Beeta mentions her luxury French retreat offer worth $13,000 per person and emphasizes the significance of providing value, maintaining quality followers, and balancing work with life. For anyone with a hobby or passion they wish to monetize, her main advice is to love their niche genuinely, regard their hobby as a serious business and pay attention to a business's strategy, growth steps, and value.
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