Click Tease: Weekly Digest of Branding, Marketing & Content that Converts
Hot takes, fresh insights, and strategies that actually work — served weekly.
Click Tease is your unfiltered, real-time digest of what’s trending in personal branding, content creation, and marketing for coaches, creatives, and online service providers. Co-hosted by branding strategist Michelle Pualani and digital agency founder Joanna Newton, this show breaks down the latest tools, viral trends, creator moments, algorithm updates, and everything that’s making waves right now.
If you want to stay ahead of the curve — and make content that clicks and converts — this is your weekly tea.
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Click Tease: Weekly Digest of Branding, Marketing & Content that Converts
Beyoncé & Crafting Ownership Over Your Assets
We’re talking all things Beyoncé—because who does branding better? We break down how Queen Bey went from a Houston girl with big dreams to a global icon running her own empire. We’re diving into the genius behind her brand: owning her intellectual property, navigating industry bias like a pro, and balancing mystery with authenticity to keep fans (and the internet) on their toes. Plus, we’re pulling out the best lessons entrepreneurs, creators, and business owners can steal from her playbook—because if Beyoncé can do it, so can we.
Time Stamps:
01:39 Beyonce's Early Career and Rise to Fame
02:28 Creative Control and Business Ventures
02:51 The Power of Surprise: Beyonce's 2013 Album Drop
03:16 Beyonce's Dynamic Persona and Professionalism
05:10 Industry Bias and Overcoming Challenges
10:26 Ownership and Intellectual Property
20:25 Exclusivity and Scarcity in Branding
28:01 Cultural Relevance and Making Bold Statements
30:43 Content Strategy and Personal Branding
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