Click Tease: Weekly Digest of Branding, Marketing & Content that Converts
Hot takes, fresh insights, and strategies that actually work — served weekly.
Click Tease is your unfiltered, real-time digest of what’s trending in personal branding, content creation, and marketing for coaches, creatives, and online service providers. Co-hosted by branding strategist Michelle Pualani and digital agency founder Joanna Newton, this show breaks down the latest tools, viral trends, creator moments, algorithm updates, and everything that’s making waves right now.
If you want to stay ahead of the curve — and make content that clicks and converts — this is your weekly tea.
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Click Tease: Weekly Digest of Branding, Marketing & Content that Converts
INFLUENCER INTEGRITY: Pastrygate, AI Trust, Storytelling Strategy (Ep. 016)
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What happens when influencer entitlement meets AI perfection? From “Pastrygate” to the comeback of messy, human marketing—Joanna and Michelle unpack why imperfection, honesty, and story-driven content are winning online.
What You’ll Learn:
- How “Pastrygate” exposed the dark side of influencer culture—and what brands can learn from it
- Why AI-polished content kills trust and how to re-humanize your marketing
- The storytelling frameworks that convert curious scrollers into loyal buyers
Timestamps:
00:00 - Introduction
03:00 – The “Pastrygate” influencer meltdown explained
09:30 – When negativity becomes a brand strategy (and backfires)
16:00 – Why drama and gossip drive virality
25:00 – AI perfection vs. human imperfection: the new trust factor
38:00 – How to tell stories that sell (without sounding salesy)
46:00 – Document, don’t perform: making authenticity easy
References & Resources:
- Aurora “Glamor” (Influencer involved in Pastrygate)
- Masters of Marketing (HubSpot newsletter)
- AI actress “Tilly”
- Google “Parisian” Ad (YouTube)
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